Every once in a while we read a book that profoundly affects the way we perceive our lives. A New Dawn in Deer Isle is one of those rare books.
A common man of modest means, world-weary George McLast decides to forget all his problems and take the trip he and his beloved wife had only dreamed about before she passed away three years earlier. Despite all the unnerving feelings he’s been getting in his chest, his son’s disapproval, and his precarious financial situation, he sets out across America following the same route John Steinbeck took in 1959 with his pet poodle, Charley. And as the legendary author wanted to do back then, George hopes to reacquaint himself with his country and its people.
But everything doesn’t work out as planned. Along the way George encounters far more than he had bargained for. And so will readers. During his many adventures and mishaps you’ll feel like you’re right alongside him, in the passenger seat of his old van. And you will not only read his words you’ll learn from them as well.
When darkness falls the Florida Keys come alive with romance and high-powered suspense. Best Seller, A SECOND CHANCE IN PARADISE, will take you to that land of swaying palms and warm, gentle breezes.
Long Island salesman Sonny Raines has had it. He’s sick and tired of living in a world where wrong always wins over right. Then, on his thirty-ninth birthday, when he loses his job and comes home to the most devastating shock of his life, that’s it. He’s dropping out.
With nothing left to lose, and little in his pocket, Sonny chucks it all and drives his aging van fifteen-hundred miles to the lower reaches of the Florida Keys. All he wants is to get over his recent losses and simplify his hectic life, and that’s exactly what he thinks he’s doing when he settles on a paradisiacal speck of an island known as Wrecker’s Key. While surrounded by the warm aquamarine waters of two tropical oceans, he not only falls in love with the key but also establishes a close bond with the free-spirited locals who call it home.
But all isn’t blue skies, swaying palms, and coconut oil on Wrecker’s Key. There’s trouble wafting in the warm breezes that caress the island. Although Sonny certainly isn’t looking for romance, he finds himself falling for his next door neighbor. Ex-model Julie Albright just may be the kindest, most beautiful woman to ever grace his eyes, but there’s a snag. She has a small physical flaw that, no matter how hard he tries, Sonny can’t overlook. And his feelings are no secret to Julie. She can read them, and they weigh as heavy on her heart as they do on his. Then things get even worse. One night, under the cover of darkness, danger drifts up the deep, silent currents from the lower keys—serious danger—life and death danger. And Sonny Raines finds himself right in the middle of it.
(Click on above book picture to purchase.)
During my many days communicating with fellow writers around the world, I’ve heard all kinds of opinions about the pros and cons of signing up with Amazon Select. I don’t want to go into how, over the past year, Amazon has made it tougher and tougher for us indie stars to shine. That’s fodder for another post. I just want to talk about the Select that’s in place today and whether or not it can help us sell ebooks.
Far and away the biggest advantage of joining is that every ninety days Select writers get five free promotional days. Amazon suggests we use two at a time; and for the most part, I agree with them. I, personally, have had a few really good one-day promos that landed my books on the free top 100 list in the U.S. One time I had two on there.
Nevertheless, I’ve run far more two-day promos and that’s what I recommend. I’ve found that late in the second day my rankings almost always begin to fall. There might be
exceptions, but just as there are to every rule, they’re few and far between.
I’ve heard it before and I can hear a few of your thoughts now—“I’m not giving my babies away! I worked far too hard on my books, and they’re too darn good to give away.” Well, the few people I’ve heard say that weren’t selling a whole lot of books.
This writing racket is an extremely difficult one to break into. If you haven’t roped one of the big-six publishers or another that has deep pockets, the odds against you are immense. And while we’re talking about immense, keep in mind that Amazon’s reading audience is huge as well. An author can have dozens of free promos for a single book—give away five, ten, twenty-thousand or more free Kindles each time, and he or she still won’t scratch Ammy’s reading surface.
It’s a well know fact that a very, very small percentage of free downloaders will ever actually read your book. I’ve heard it guesstimated at one to two percent. Just as an example, let’s say you ran a freebie promo, did well, and had 20,000 books snatched up. Even if as many as five percent eventually read your book, that’s only one thousand ebooks. Amazon has millions of customers!
And keep in mind, even if only a hundred people read and liked your book, there’s a good chance they will be checking your Author page or searching your name on Amazon to see what else you’ve written. I think this a benefit that many writers overlook–most readers put their new downloads on a que. They don’t actually get around to reading them for quite some time. You’re sowing seeds for sales with your free promos. You’re cultivating a crop of potential buyers that will keep popping up–for quite some time.
Now…think about what could happen if you ran ten reasonably successful promos over the course of a year. Each time you’re planting more seeds! And that’s not to mention the
immediate satisfaction you can reap when two, three or more days of very good sales follow a successful free promo.
Yes, like I said here earlier, Amazon isn’t treating us nearly as good as they did last winter. But they are still the biggest bookseller in the world, and that world, rough as it is, is there for us to conquer.
If there is a better way of promoting our books (without spending a small fortune) rather than “giving them away” on Amazon Select, I’d sure like to know what it is.